In the world of SEO, one thing is universally agreed upon - building a strong backlink profile is essential to ranking highly in Google’s search results. But when targeting a potential link, which characteristic matters more? Authority or Relevance? This debate is an...
When clients come to WTM Digital they are looking for results… more sales, increased brand awareness, etc. Enter digital marketing. Of course, with a solid digital marketing strategy you will accomplish this but often the biggest challenge that businesses face is the...
RetailMeNot and other similar coupon sites are sanctuaries for smart shoppers. Hundreds of discount deals that help consumers save on everything from groceries to shoes. People love to save money and 59% of consumers say they enjoy taking the time to find bargains....
Single Page Applications (SPA) have grown in popularity in the last couple of years with developers for new web applications. AngularJS, ReactJS, and BackboneJS are the most popular JavaScript (JS) applications building SPA. Aside from it being a new toy for web...
Working with an agency to create a new website can be a daunting idea. But if you follow a clear website design and development process, it doesn’t have to be stressful. WTM Digital is constantly working to create and refine our process, so I wanted to review the...
Every single website needs Google Tag Manager. Stop reading this article right now and install Google Tag Manager, or better yet, call us and we’ll help you. Here’s why. No matter what your industry, vertical, or niche is, you probably have a website. You use this...
The parallels between content marketing and the video game industry are fascinating when scrutinized with an impassioned eye. Both mediums employ dizzying storytelling, engage their audience at the highest levels of immersion, and provide mighty and pronounced...
Last year’s Cyber Monday sales were up more than eight percent compared to the previous year. But this increase in online shopping is not exclusive to just one day of the year. Online purchases in general, as well as mobile purchases, have steadily increased. Now more...
Content Marketing: A marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience- with the objective of driving a profitable customer action. Content Marketing is a strategy that some...
I was recently discussing new trends in digital marketing with a mentor of mine, a brilliant marketer whom I met while attending Full Sail University. She asked me what kind of emphasis we put on keywords here at WTM Digital, and I was surprised to hear that her...