The most important thing to keep in mind while doing Keyword Research (KWR) is that there are different categories of keywords. A keyword is the word or phrase a user types into a search engine when they are looking for something online. Say you were looking to buy a...
In May, the Europeon Union Court of Justice (the highest court in Europe) ruled that Google can be required to remove personal information from its search index for those in the UK, who complete the "Right to be Forgotten" request form. While this ruling has no impact...
I’ve heard rumors that having unique images is the next step in avoiding duplicate content penalties. I know this will come as a shock to you – but no one cares about your stock images. Actually, they suck. And if you’re playing it cheap, the obvious stock photos make...
When I joined Twitter in 2011, I had only a handful of friends who were actively using the platform. Few businesses or brands had accounts and only a few thought leaders or early adopters were using the medium with success. Now, it seems like everyone is using...
Wait, what is WordPress? WordPress is a free (to download, use, customize, and redistribute) blogging platform and content management system that is open source and fairly easy to use. In fact, it is the most widely used blogging platform used in the world today....
How to Write SEO-Friendly Titles I scroll through my Twitter feed only a few times a week, and I quickly skim Google news and Search Engine Land’s “Day In Search” on a semi-irregular basis. I delete emails more often than I read them. If a headline doesn’t catch my...
In today's world, anybody can whip up a quick and dirty website with the endless tools that are available. However, if your future website is going to be the face of a brand or business, the results may be more than disappointing without the help of a professional....
Move over TV advertising, the digital revolution has officially taken a large bite out of your lunch! In a recent report published by PriceWaterhouseCoopers and the Interactive Advertising Bureau, revenue from U.S. internet advertising surpassed broadcast television...
Here at WTM Digital, we generally classify keywords that are three or less words in length as short-tail, and keywords four or more words in length as long-tail. Our partners often ask why so much time is spent on finding these long-tail keywords and what significance...
Does re-posting someone’s article violate Google’s Quality Guidelines? In a nutshell – yes, this is violating Google’s Quality Guidelines, assuming you don’t know the guidelines and haven’t taken the necessary steps to avoid creating duplicate content. Since that...