The allure of affordable cost-per-clicks and less competition drives many advertisers to Bing Ads (formerly known as Microsoft AdCenter). While your campaigns may not receive as much traffic, it's a viable alternative to Google AdWords for those companies with enough...
With all of the changes Google has made in the recent past, and the inevitable threat of dropping links from their rankings algorithm altogether, marketers are scrambling for new ways to get more traffic and convert leads. One of the newest trends in online marketing...
Reputation management is nothing new. Business owners have always been concerned with what their customers say about them. But with the rise of the Internet, social media, and review sites like Yelp, companies are receiving more feedback than ever. It is becoming more...
What Was Google’s HummingBird? If you thought the latest Penguin, or Penguin 2.0 updates were going to be the final upgrades to Google’s search algorithm for 2013, you were sadly mistaken. Announced in September, the Hummingbird update essentially proved that Google’s...
So Pinterest. It’s every girl’s favorite social media platform, where we all aspire to lives of perfection full of mason jars, DIY crafts, and recipes with intricate steps. It’s also the holy grail of social media marketers because if you can get just a few people to...
If you are thinking about a new website or redesign in 2014, there are some things to keep in the back of your head. Here is a quick guide to help with your discovery stages. Crawlable Navigation Above the Fold The navigation holds the main checkpoints that users will...
This past weekend I took a trip to New York City with a couple friends, and we decided to go see an Off Broadway show—a new musical comedy that, judging by the synopsis, sounded like a lot of fun. Unfortunately, the show was not everything it had been cracked up to be...
So you have a great website, an established Facebook presence, and maybe a LinkedIn profile: what’s next? Maybe you’ve considered using Twitter as a way to expand your online social presence. It’s a tricky platform, so it’s important to make sure you understand it...
It's not always easy picking a winning ad. As search marketers, we talk about split testing constantly, and in theory, we are spot on. You should be evaluating your ad performance continually, and replacing under performing ads with new text/images at a regular rate....
Closely monitoring Search Term Reports during the preliminary months of an AdWords campaign is critical for negative keyword additions along with the unveiling of new Ad Group/Keyword segments. By displaying the actual queries that resulted in a click on your ad, you...