When you imagine the biggest sales day for eCommerce in the world, you probably think of Cyber Monday or Black Friday, but there is another day that drives significantly higher sales. In fact, Singles Day is the most popular shopping day of the year and it happens...
According to data from Market Research firm NPD Group, US Fashion sales increased 3% in 2016, the largest such increase since 2013. Despite the category level growth, 2016 and Q1 2017 weren't necessarily a strong time for retail fashion. Aeropostale closed over 100...
Despite the continuous evolution of where and how consumers search for answers to questions, products, and services; the act of search continues to increase. Fueled by constant connectivity, we’ve learned to answer our queries by turning to a machine based answering...
When you think of the fastest growing segments in eCommerce, what do you think? Consumer Electronics. Fashion. Home Goods. Would you think the Pet Industry? The Pet Industry is estimated to bring in $60 Billion in 2015, up $2 billion from the year prior. Looking at...
On Friday, Google released a world-wide update, one that directly impacts both Search Engine Marketing (SEM) accounts advertising with Adwords and Search Engine Optimization (SEO) results. This update removed text ads from the right sidebar of the search engine result...
Last year’s Cyber Monday sales were up more than eight percent compared to the previous year. But this increase in online shopping is not exclusive to just one day of the year. Online purchases in general, as well as mobile purchases, have steadily increased. Now more...
I was recently discussing new trends in digital marketing with a mentor of mine, a brilliant marketer whom I met while attending Full Sail University. She asked me what kind of emphasis we put on keywords here at WTM Digital, and I was surprised to hear that her...
Wait, what is WordPress? WordPress is a free (to download, use, customize, and redistribute) blogging platform and content management system that is open source and fairly easy to use. In fact, it is the most widely used blogging platform used in the world today....