When I was at Grove City College for my undergrad, I did a project in my SEO class for a local church. I wasn’t the only one – at least one or two other students had been assigned to other local churches to help with content marketing, SEO, and social media. Churches,...
While most people think that Instagram is a destination for keeping up with friends, showcasing your best selfie and documenting your life through photography; Instagram can also be a powerful tool for small businesses when leveraged properly. Especially if you have a...
Measurement is one of the most important aspects of any marketing campaign. Whether it is a print ad, TV spot, billboard, or radio spot, measurement is the most important element. Selected marketing campaigns are chosen based upon the expectation of desired metrics...
It’s wedding season and every weekend my Instagram blows up with picture-perfect moments of newlyweds and their unique hashtags. In the weeks following, I feel as if I’ve gained new Facebook friends when they start posting with their new last names. We’ve all had that...
Wait, Mad Men and Digital Marketing?? Tell me more.... When people ask me what I do for a living, and I respond to them with that I work at an Internet marketing agency. This statement is usually followed by a stare that denotes a mildly puzzled and disengaged moment...
Backlinks: Oh how we love thee Backlinks have always maintained superior importance for a search marketer in establishing a high ranking website, but these beautiful creatures has also received their share of criticism. From black-hat marketers gaming the system, to...
SEO = Organic right? When any business owner, brand marketer or agency thinks of SEO, they think of growing their organic reach. Increase traffic from organic, and this usually means your SEO efforts are performing. Quality backlinks, proper on-site attributes, hoards...
Fresh off of its 20th birthday, the search engine blocking ‘Robots.txt’ directive is back in the news. This week Google announced an update to their robots.txt testing tool in Webmaster Tools. This particular update is one the Search World is excited about, because it...
Don’t you just love the taste of freshly baked bread? How about the little puff of steam that floats into the air when you slice a warm dinner roll? Mmmm. Delish, right? Unfortunately for those living in my home, I have no idea how to make bread that doesn’t come out...
Our phones are our gateway to the world. We customize our phones with cases that match our personality, backgrounds of our pets or favorite vacation memory, and fill our devices with apps and programs that enhance our overall mobile experience. Increasingly, brands...