One of the most frequently voiced concerns from our e-commerce clients is the profitability of advertising on Amazon. Still a fairly underestimated/unfamiliar PPC platform, Amazon presents an entirely new set up of hurdles which advertisers don't necessarily...
The growth of e-commerce is somewhat overstated. The importance of connecting digital to brick-and-mortar stores, however, is important yet underemphasized. According to Google data, 90% of purchases still happen in a retail environment and over 85% of all retail...
Google Shopping is complicated, and we often receive questions from clients wondering how profitably their ad spend is being allocated across all products in a shopping campaign. This reporting task can seem daunting, but some setup and hefty use of the VLOOKUP...
Facebook and Instagram are used much differently than search engines like Google and Bing. People turn to social media to “turn off” their brains and consume content. We’ve all done it - scroll, scroll, read, scroll, like, share, scroll... this can go on for quite...
AdWords is quickly becoming the best way to drive traffic, leads, and online sales to any website. Most business owners today have at one point or another tried to run AdWords campaigns, and most weren't met with too much success. There are a number of great aspects...
Sellers and Vendors on Amazon have the option to sign up for A+ content, Amazon’s product page enhancement suite that allows brands to create more compelling product pages. What is it? Amazon A+ content (also called Enhanced Marketing Content) is Amazon’s term for...
Promotions are a great way for ecommerce businesses to gain new customers, entice returning customers to come back, and/or increase overall sales, revenue, and ROI. Google Merchant Promotions is a feature in Google Merchant Center that enables easy management of your...
The hit AMC series, “Mad Men” made 1960’s advertising sexy and dramatized the artistry required to not only develop a winning campaign, but convince the client their campaign will help them achieve their goals. To many, Don Draper romanticized advertising. But he...
Google, Bing and Facebook have become increasingly "agency friendly" in the past five years, and are now catering more to the wants and needs of digital marketers who manage multiple accounts. As of January 2017, Amazon has not yet filed in line, making agencies find...
Google released Expanded Text Ads (ETAs) in July of this year. ETAs will soon be the standard text ad format, so it's important to get ahead of the curve and start implementing ETAs now. One Advantage of ETAs are that they allow you to add more text than before. This...