So you want to reach people who already show an interest in your product or service? The problem is you don’t know who those people are, where they come from, or whether they will ever come back. This is where Remarketing comes in handy. What Is Remarketing?...
Welcome to the second part of our series about Amazon Advertising. If you are just getting started, and need an Amazon Marketing Services account, we recommend you start by reading our Amazon 101 post. What are Brand Pages on Amazon? Amazon Brand Pages are an...
While almost every age bracket scratches its head at the generations that come after it, in the case of millennials, many of today’s business pros act like this newest age group is an enigma beyond the scope of human reason. It is imperative, however, that...
Marketers are frequently confused as to what their options are for advertising products on Amazon. Amazon has their own advertising platform with a wide variety of benefits. The choice to advertise on Amazon is easy as visitors are already in a buying mood when they...
Social media for many consumers is now the preferred customer service channel, and for good reason. Consumers can broadcast their complaints—and compliments—in front of hundreds or thousands of people, so brands are much more inclined to address consumers’ concerns...
On Friday, Google released a world-wide update, one that directly impacts both Search Engine Marketing (SEM) accounts advertising with Adwords and Search Engine Optimization (SEO) results. This update removed text ads from the right sidebar of the search engine result...
The New Year has come and many people are focused on meeting their 2016 goals and achieving their resolutions. However, some people have gotten off to a late start and haven’t begun to map out their 2016 brand goals. Luckily, it isn’t too late and we are here to help....
The parallels between content marketing and the video game industry are fascinating when scrutinized with an impassioned eye. Both mediums employ dizzying storytelling, engage their audience at the highest levels of immersion, and provide mighty and pronounced...
The art of the pitch isn’t for the faint of heart. It can be hard to balance a healthy dose of conversational skills with getting to the point of the email, but it’s a crucial step in any public relations outreach. Follow these dos and don’ts to increase the...
Your blog is a major part of your content marketing strategy. A blog is a great way to generate new, updated content for search engines. In addition, it’s a great way to raise awareness about your brand and share your knowledge about your industry. Depending on how...