According to Marketplace Pulse, 52 new sellers appear on Amazon every hour. With a densely competitive shopping marketplace, retailers are constantly faced with the challenge of creating brand loyalty with Amazon buyers. Amazon added a new tool to merchants’ utility...
Amazon Releases New Headline Search Ad Placements and Beta Tests New Reporting Platform In a wave of updates to Amazon’s advertising platform, Amazon released new ad placements for Headline Search Ads and appeared to be beta testing a new reporting interface. The new...
One of the most frequently voiced concerns from our e-commerce clients is the profitability of advertising on Amazon. Still a fairly underestimated/unfamiliar PPC platform, Amazon presents an entirely new set up of hurdles which advertisers don't necessarily...
Sellers and Vendors on Amazon have the option to sign up for A+ content, Amazon’s product page enhancement suite that allows brands to create more compelling product pages. What is it? Amazon A+ content (also called Enhanced Marketing Content) is Amazon’s term for...
Google, Bing and Facebook have become increasingly "agency friendly" in the past five years, and are now catering more to the wants and needs of digital marketers who manage multiple accounts. As of January 2017, Amazon has not yet filed in line, making agencies find...
Post Updated November 2017 Welcome to the 3rd part of our Amazon series, where we are going to cover the various kinds of campaign types available within Amazon Marketing Services (AMS) in deeper detail than our Intro to Amazon post. Before we get started, you should...
Welcome to the second part of our series about Amazon Advertising. If you are just getting started, and need an Amazon Marketing Services account, we recommend you start by reading our Amazon 101 post. What are Brand Pages on Amazon? Amazon Brand Pages are an...
Marketers are frequently confused as to what their options are for advertising products on Amazon. Amazon has their own advertising platform with a wide variety of benefits. The choice to advertise on Amazon is easy as visitors are already in a buying mood when they...
With supply chain disruptions, the global pandemic, ongoing labor shortages, rising oil and food prices, and inflation surges, the U.S. is in an economic downturn that analysts claim may lead to a recession. Some people think we are already in a recession. Consumers...
Our team at WTM Digital (WTM) is highly-motivated with a passion for digital marketing, determined to produce the best results for our clients. Our PPC services include Amazon PPC, Paid Search Marketing, Google Shopping Campaigns, Social Media Advertising, and...