Updated September 2016 Organic reach is down, not dead, and Facebook is becoming a much stronger pay-per-play machine. When done properly, Facebook advertising can be a revenue driver and win a lot of new customers for your brand. For the past few months, we have been...
Metrics. The measurement of all business relies on metrics. From historic metrics like revenue, costs of goods sold, and gross margin, to more granular metrics such as customer lifetime value, earnings before interest, tax and amortization, metrics commonly mean the...
Explained: The Basic Metrics of Search Engine Placement You’ve just sunk a small fortune into your marketing efforts to increase your placement on search engines, yet the results are less than stellar. Worse, different online users in different locations see different...
Content Marketing: A marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience- with the objective of driving a profitable customer action. Content Marketing is a strategy that some...
I was recently discussing new trends in digital marketing with a mentor of mine, a brilliant marketer whom I met while attending Full Sail University. She asked me what kind of emphasis we put on keywords here at WTM Digital, and I was surprised to hear that her...
With the Firefox/Yahoo deal, Firefox took a stand against Google’s Internet domination and Yahoo took a small chunk of Google’s search share. As Firefox pushed the Firefox 34 update on users (with Yahoo as the default search engine), Yahoo’s share of paid search...
(Inspired by the book, Winning with the P&G 99: 99 Principles and Practices of Procter & Gamble’s Success, by Charlie L. Decker.) If you haven’t read it, I certainly recommend it. Hopefully, you've all seen at least one P&G commercial in your lifetime. A...
Early this year Pinterest announced that it would be opening up the marketing for ‘Promoted Pins’ to everyone. Promoted Pins are the Pinterest version of ads. Instead of displaying a typical ad however, there is a pin built into the users feed, which typically leads...
Post Updated August 2016 Dealing with Google My Business (or GMB) problems is time consuming and can be incredibly frustrating. In order to get the correct information Google tends to make you jump through hoops to prove your identity and business association. We’ve...
A coworker recently sent me a funny parody song about SEO set to the tune of "Let it Go." This, of course, inspired me to dress up like Elsa and dance around the office while lip syncing. Not really. But it DID make me wonder what a song might sound like if Google...