Our content team works to keep you informed of the lasted trends and changes in digital marketing – wherever you are! That’s why we are excited to announce the launch of our new podcast The Revenue Stream, and we’re kicking things off today with the release of our...
See Big Business Success This Year with These Small Habit Changes
As we turn the calendar to the new year, our minds go to fresh starts for ourselves and our organizations. Many speak of resolutions such as living a healthier lifestyle or being in better financial shape by the end of 2019. The truth is that change comes from small...
What Singles Day Means for US eCommerce Brands and Retailers
When you imagine the biggest sales day for eCommerce in the world, you probably think of Cyber Monday or Black Friday, but there is another day that drives significantly higher sales. In fact, Singles Day is the most popular shopping day of the year and it happens...
Why the Fashion Industry Needs eCommerce to Survive
According to data from Market Research firm NPD Group, US Fashion sales increased 3% in 2016, the largest such increase since 2013. Despite the category level growth, 2016 and Q1 2017 weren't necessarily a strong time for retail fashion. Aeropostale closed over 100...
When Ranking No Longer Matters: Position Zero and Recommended Answers
Despite the continuous evolution of where and how consumers search for answers to questions, products, and services; the act of search continues to increase. Fueled by constant connectivity, we’ve learned to answer our queries by turning to a machine based answering...
Why Pet Brands Should Be Thinking eCommerce
When you think of the fastest growing segments in eCommerce, what do you think? Consumer Electronics. Fashion. Home Goods. Would you think the Pet Industry? The Pet Industry is estimated to bring in $60 Billion in 2015, up $2 billion from the year prior. Looking at...
Our Thoughts on Google’s Latest Adwords Update
On Friday, Google released a world-wide update, one that directly impacts both Search Engine Marketing (SEM) accounts advertising with Adwords and Search Engine Optimization (SEO) results. This update removed text ads from the right sidebar of the search engine result...
How to Maximize Online Sales During the Holiday Season
Last year’s Cyber Monday sales were up more than eight percent compared to the previous year. But this increase in online shopping is not exclusive to just one day of the year. Online purchases in general, as well as mobile purchases, have steadily increased. Now more...
The Importance Of Keyword Intent
I was recently discussing new trends in digital marketing with a mentor of mine, a brilliant marketer whom I met while attending Full Sail University. She asked me what kind of emphasis we put on keywords here at WTM Digital, and I was surprised to hear that her...
WordPress Development: Why You Should Consider it for Your New Website
Wait, what is WordPress? WordPress is a free (to download, use, customize, and redistribute) blogging platform and content management system that is open source and fairly easy to use. In fact, it is the most widely used blogging platform used in the world today....