Despite what you may have learned from Alec Baldwin, sales teams are not always closing. Prospects can drop out of the sales funnel at any stage, especially in the B2B world. If your team begins to notice any regular sticking points during their sales cycle, it may be...
How to Identify Thin and Duplicate Content Issues on Your Website
Content is a major factor in Google’s ranking algorithm. While “high-quality content” can seem somewhat subjective, there are objective guidelines that all content creators should follow: Avoid duplicate content (copied text that shows up on multiple pages) Avoid thin...
Amazon SEO Basics: Optimizing Product Listings for the A9 Algorithm
Amazon accounts for roughly half of all ecommerce sales in the United States. It’s one of the many reasons why companies sell their products on Amazon; it’s a viable way to grow their business. To be successful on Amazon, online shoppers need to be able to find your...
What Seth Godin Wants You to Know About Content Marketing
Last month, we were fortunate enough to be sponsors of Digital Summit Philadelphia 2019, and Seth Godin was on the docket to deliver the keynote presentation. Though this wasn’t our first time meeting up with the savant, his sessions are always unique thanks to his...
How to Contact an Editor or Journalist
If you’ve ever reached out to a generic email address with your press release or content idea, you know that it rarely gets a response. To give yourself the best chance of being published, you need to reach out to an individual person on staff at the publication....
Orphan Pages: The Invisible Killers of Your Internal Linking Structure
One of the most common issues we run into when performing technical SEO audits for new clients concerns a website’s internal linking structure. A healthy internal linking structure establishes an efficient gateway for both users and search engines to navigate a...
Reach More Customers with Google Assistant and How-To Schema
Earlier this month, at Google I/O 2019, representatives announced several updates and additions to its structured data types. These data types have the power to enhance your website’s reach via organic search and through Google Assistant. If you’ve never heard the...
What Brands Need to Know About FTC Guidelines and Disclosures in Influencer Marketing
The Federal Trade Commission’s endorsement guidelines remain one of the most confusing aspects of influencer marketing. This is in spite of influencer marketing’s maturation over the last few years. It’s necessary for brand marketers to understand and comply with...
Does Your Business Have a B2B Reviews Strategy?
You can’t avoid reviews in the digital world. Do you have a strategy in place, or are you passively letting customers’ opinions influence your business’s reputation? Here’s how online reviews can affect your business, and how you can create a solid strategy for...
The Unmistakable Connection Between SEO and UX
Digital marketing can no longer be siloed. Website users can and do interact with multiple touch points throughout their journey. Paid search influences traffic from both referral and direct channels. Social media also impacts traffic while driving customer service...