When you hear the term "core values," do you have to suppress an eye roll? You're not alone. Many business leaders ignore the impact that core values could have on their company because they're seen as too formal, stuffy, and lacking any sense of innovation. But...
To have success in SEO, your website needs to have great content and a healthy backlink profile. However, if your website has technical shortcomings, its SEO potential can be severely limited. It is recommended that you regularly do a technical SEO audit of your...
Holidays are right around the corner, so we wanted to put together a quick-and-easy checklist for paid advertisers to review before sales kick into high-gear. While not applicable for all advertisers, each item on this list should at least be considered before...
Google Tag Manager has proven to be an excellent resource in adding website tags and upping the tracking power of Google Analytics. Our technical SEO team loves experimenting with new ways to streamline our data collection, and tag manager has evolved into our...
The Facebook Blueprint certification is a way for digital marketers to distinguish themselves as having advanced-level proficiency in Facebook’s advertising products and services. In order to earn this certification, an individual must pass two rigorous exams. Below...
An audit is the best way to get a full picture of how well and why your Amazon campaigns are performing the way they are, but there’s no hiding the fact that performing a complete audit is incredibly labor intensive. In order to give you a jump start, our marketplace...
There’s no doubt that automation enables us to do our jobs more effectively, but it doesn’t come without limitations, especially in influencer marketing. When choosing to outsource influencer marketing, you’ll likely be presented with two options: utilizing an agency...
Google’s overall goal as a search engine is simple: show users the most relevant results for their query, the first time. If Google suggests results irrelevant to their query, it could provide a less than useful experience. What exactly determines relevancy is a more...
According to Marketplace Pulse, 52 new sellers appear on Amazon every hour. With a densely competitive shopping marketplace, retailers are constantly faced with the challenge of creating brand loyalty with Amazon buyers. Amazon added a new tool to merchants’ utility...
If you oversee Local SEO for your company, it is important to understand the impact it can have on business. Here are a few numbers to consider: 46% of all searches made on Google have local intent Among users who perform a local search, half of them visit a business...