Seemingly, every day there is more news about Amazon’s rapid growth, especially with Prime Day just around the corner. The reality is that a brand that wasn’t even on our radar three decades ago is seemingly rewriting the rules of business. Don’t believe me? Consider...
One of the most common issues we run into when performing technical SEO audits for new clients concerns a website’s internal linking structure. A healthy internal linking structure establishes an efficient gateway for both users and search engines to navigate a...
Last year, the EU implemented their sweeping update to their data privacy laws known as The General Data Protection Regulation (GDPR). This bill had massive effects on the way websites across the world collect, store, and use consumer data. After the EU implemented...
You’ve done all the heavy lifting. The content on your website is optimized. You’ve deployed multi-layered ad campaigns, and site traffic is increasing. But when the world’s top brands are converting fewer than 1% of visitors, you know that warm leads are passing you...
Earlier this month, at Google I/O 2019, representatives announced several updates and additions to its structured data types. These data types have the power to enhance your website’s reach via organic search and through Google Assistant. If you’ve never heard the...
The RFP (request for proposal) process is undoubtedly frustrating. Parties enter in with mismatched expectations. They end up talking on two different levels. And sometimes, companies walk away empty handed without a partner to help them tackle their project. As...
The Federal Trade Commission’s endorsement guidelines remain one of the most confusing aspects of influencer marketing. This is in spite of influencer marketing’s maturation over the last few years. It’s necessary for brand marketers to understand and comply with...
You can’t avoid reviews in the digital world. Do you have a strategy in place, or are you passively letting customers’ opinions influence your business’s reputation? Here’s how online reviews can affect your business, and how you can create a solid strategy for...
Digital marketing can no longer be siloed. Website users can and do interact with multiple touch points throughout their journey. Paid search influences traffic from both referral and direct channels. Social media also impacts traffic while driving customer service...
On Amazon having good product reviews does a lot for your brand. They build trust, instill confidence in your shoppers, and can even boost your organic rankings and overall sales. Amazon defines a “retail-ready” product as having 15+ reviews and a minimum 3.5-star...