AdWords releases new display ad formats (HTML 5, Responsive Ads, etc) every few quarters, which typically tend to outperform their previous counterparts. The free tools provided by Google to make these banners also make strides in usability and functionality. However,...
We are extremely proud of the fact that we were nominated as a finalist for Business of the Year, by the Central Penn Business Journal, for 2016. Being nominated as Business of the Year is an honor, one that we felt we have earned. We are incredibly privileged to be...
When you think of the fastest growing segments in eCommerce, what do you think? Consumer Electronics. Fashion. Home Goods. Would you think the Pet Industry? The Pet Industry is estimated to bring in $60 Billion in 2015, up $2 billion from the year prior. Looking at...
Supporting your client goes beyond simply being responsive. It is more than just replying to emails, returning calls, and Skyping with your client regularly. To become your client’s best vendor, you need to go above and beyond when it comes to communication and...
As an agency, you’re expected to be on time, every time. But do clients hold that same expectation for themselves? Agency-client relationships rely on numerous things to be successful, and without forgetting about trust, meeting deadlines is at the top of the list....
As a business owner you become the jack of all trades. When your company is in its infancy you may be acting as the boss, book keeper, and marketing manager. As you grow and are able to hire more staff you’re able to delegate projects but occasionally you’ll still...
With the inception of the Google Partner, digital marketing agencies have been touting its honor, as it was a certified seal of approval from Google. Unfortunately, the reality is that not all Google Partners are created the same, and the mere presence of a badge...
As a digital marketer, if you have ever ventured into using a paid Facebook advertising strategy, you know the Facebook platform can be quite complex. The mere fact that there are over 12 objectives that you can choose from for a Facebook Campaign, means there are is...
Post Updated November 2017 Welcome to the 3rd part of our Amazon series, where we are going to cover the various kinds of campaign types available within Amazon Marketing Services (AMS) in deeper detail than our Intro to Amazon post. Before we get started, you should...
It’s no secret that content marketing is important for building your brand awareness and positioning yourself as an expert in your industry. We know it’s important to produce quality content, but then the question becomes, what type of content can bring the most value...