According to data from Market Research firm NPD Group, US Fashion sales increased 3% in 2016, the largest such increase since 2013. Despite the category level growth, 2016 and Q1 2017 weren't necessarily a strong time for retail fashion. Aeropostale closed over 100...
The vastness of content on the internet continues to grow by the millions each day. 300 hours of video is uploaded to YouTube every minute and 95 million photos and videos are shared on Instagram every day. In our digital world there are some brands who do content...
It is with great honor to announce that our client, the National Notary Association won the eTail Best in Class award for best use of online search to drive search visibility and revenue. Together, our teams employed smart, proactive, and customer focused tactics to...
AdWords is quickly becoming the best way to drive traffic, leads, and online sales to any website. Most business owners today have at one point or another tried to run AdWords campaigns, and most weren't met with too much success. There are a number of great aspects...
Do you love data? We, as digital marketers, wouldn’t be able to make decisions without it. In our data driven industry, we rely heavily on these metrics to help guide us in the creation of strategies and optimization efforts. If you are new to the digital marketing...
Sellers and Vendors on Amazon have the option to sign up for A+ content, Amazon’s product page enhancement suite that allows brands to create more compelling product pages. What is it? Amazon A+ content (also called Enhanced Marketing Content) is Amazon’s term for...
RetailMeNot and other similar coupon sites are sanctuaries for smart shoppers. Hundreds of discount deals that help consumers save on everything from groceries to shoes. People love to save money and 59% of consumers say they enjoy taking the time to find bargains....
In this day in age where consistency in local citations is paramount for local SEO, having a business with multiple locations creates a problem when trying to main this consistency. A business with multiple locations creates a problem when it comes to local citations....
Promotions are a great way for ecommerce businesses to gain new customers, entice returning customers to come back, and/or increase overall sales, revenue, and ROI. Google Merchant Promotions is a feature in Google Merchant Center that enables easy management of your...
The hit AMC series, “Mad Men” made 1960’s advertising sexy and dramatized the artistry required to not only develop a winning campaign, but convince the client their campaign will help them achieve their goals. To many, Don Draper romanticized advertising. But he...